VISION DANCE CONVENTION 2027
SPONSORSHIP PARTNERSHIP DECK

SPONSORSHIP PARTNERSHIP OPPORTUNITY

TURN BRAND VISIBILITY INTO REAL CULTURAL PRESENCE.

VISION Dance Convention brings together dancers, studios, creators, families, and culture-driven brands for one high-energy weekend in Montreal. Sponsors gain more than logo placement. They become part of the moments dancers remember, share, and talk about long after the event ends.

Sponsor Proposition Sponsor activations begin inside the event: on stage, in the crowd, in workshops, at the competition, and across the full weekend experience. Visibility then continues through VISION-owned recap content, social media, newsletters, and post-event storytelling.
EMAIL PARTNERSHIPS January 29–31, 2027 · Sheraton Laval
January 29–31, 2027
Sheraton Laval
1,000+ expected dancers
1,000+ expected spectators

Weekend Programming Flow

THE WEEKEND EXPERIENCE

VISION sponsorship works best when brands understand where attention builds across the weekend. Each program block creates a distinct sponsor touchpoint, from training-floor visibility to stage-led moments and social capture windows.

Multiple audience segments. Multiple attention windows. One concentrated cultural weekend.

FRIDAY

Program: Industry Classes

Teens to young adults in a focused training environment.

Sponsor value: early brand presence with high-intent dancers.

SATURDAY DAY

Program: Kids Class + Advanced / Intermediate Rooms

Kids ages 8-12 with parents watching, plus advanced and intermediate dancer rooms throughout the day.

Sponsor value: family visibility, dancer reach, and repeated exposure across rooms.

SATURDAY NIGHT

Program: 1UP Dance Competition

A team-focused competition built around performance energy, crowd attention, and social sharing.

Sponsor value: logo visibility, host mentions, and stronger content amplification.

SUNDAY

Program: Classes + VISION Dance Showcase

Advanced and intermediate rooms continue, followed by the showcase featuring winning numbers and selected guest performances.

Sponsor value: final peak moment, recap content, and premium closing visibility.

WHY BRANDS STAND OUT AT VISION

CONCENTRATED CULTURAL ATTENTION

VISION creates a concentrated cultural environment: dancers training, performing, competing, filming, posting, and sharing the experience in real time. For sponsors, this creates visibility connected to energy, ambition, creativity, and community.

Regional Reach Mix

A primarily Quebec-based audience with meaningful out-of-province reach gives sponsors both local market depth and broader Canadian visibility.

Owned Distribution Base

VISION reaches dancers beyond the event through email, Instagram, TikTok, recap videos, and community-driven content, giving sponsors visibility before, during, and after the weekend.

In-Person Density

The event brings dancers, parents, studios, creators, and spectators into one focused environment, creating repeated brand exposure across workshops, competition, showcase, and social moments.

What Sponsors Become Part Of

Color-rich dance formation performing in sync with layered stage lighting and crowd energy.
Solo performer mid-move on stage under LED lighting during a VISION battle segment.
Wide angle scene of a packed workshop floor with dancers and audience members gathered around instructors.
Stage action framed with a cinematic Polaroid-style composition and LED backdrop visuals.
Workshop participants practicing footwork and movement drills across the dance floor.
Black and white crowd scene highlighting strong logo visibility across a live VISION moment.

ACTIVATION MENU

Activation concepts are customized by sponsor category, budget, and audience fit.

COMPETITION INTEGRATION

Place the brand around 1UP Dance Competition through stage-side visibility, host mentions, and team-performance moments.

Best for apparel, media, lifestyle, tech, and youth culture brands.

WHO THIS IS BUILT FOR

APPAREL + STREETWEAR

Performancewear, sneakers, studio-ready essentials, and style-led drops that connect with dance culture.

WELLNESS + RECOVERY + HYDRATION

Hydration, recovery, nutrition, mobility, and energy brands that support high-output weekends.

BEAUTY + LIFESTYLE

Beauty, personal care, and lifestyle brands designed for creators, performers, and social-first audiences.

EDUCATION + COMMUNITY + BANKS

Scholarship, youth, community, and financial partners that want meaningful connections with families and studios.

FOOD + BEVERAGE

Sampling, fuel stations, and lounge touchpoints for brands that fit high-traffic attendee windows.

LOCAL MONTREAL BRANDS

Local businesses looking for visible alignment with a strong Quebec dance community moment.

SPONSORSHIP TIERS

All sponsors receive logo placement on VISION social media and on the VISION website. The higher the tier, the more prominent the logo placement.

PRESENTING SPONSOR · UPON REQUEST

Flagship custom tier for category-leading brands that want full-scale partnership design with VISION.

  • Most prominent logo placement across VISION website, key social posts, and priority recap placements
  • Custom before, during, and after campaign plan aligned to sponsor goals
  • Host mention integration tied to a key stage or competition moment
  • Major booth or branded environment with strategic attendee flow
  • QR lead capture flow for offers, sign-ups, entries, or bookings
  • Collaborative content plan including event-weekend and recap outputs
  • Dedicated email feature support within VISION communications calendar
  • Post-event partner recap report with activation summary and available reach signals
  • Photo and video proof package and social screenshots where available

COMMUNITY PARTNER · $1,000

For local brands that want to support the VISION community with a simple, meaningful presence.

  • Prize or giveaway partnership
  • Exclusive promo code or special offer for VISION attendees
  • Brand offer included in a VISION email where scheduled
  • Social story inclusion where scheduled
  • Entry-level logo placement on VISION website and social sponsor rolls

SILVER SPONSOR · $2,500

For brands that want direct visibility and in-person connection with dancers, families, and studio communities.

  • Includes everything in Community Partner, plus:
  • Booth or table activation inside the event venue
  • Opportunity to interact directly with attendees
  • QR code lead capture for giveaway entries, offers, bookings, or sign-ups
  • Higher logo prominence on VISION website and social sponsor placements
  • Host mention opportunity based on run-of-show timing

GOLD SPONSOR · $5,000

For brands that want to own a visible moment inside the VISION Dance Convention experience.

  • Includes everything in Silver, plus:
  • Premium booth or activation space
  • Sponsored event moment or branded activation
  • Host-led brand mention with call-to-action
  • Collaborative content capture and distribution support
  • Dedicated email feature inclusion
  • Opportunity to connect with studio owners or directors
  • Post-event recap with activation highlights and available performance signals
  • Premium logo placement on VISION website and social sponsor placements
  • Photo/video proof and social screenshots where available
  • Activation examples:
  • Dancer Fuel Station
  • Creator Content Zone
  • Studio Director Lounge
  • Recovery Corner
  • Award or Scholarship Moment
  • Audience Choice Award

Measurement + Reporting

Pre-Event Alignment

Confirm sponsor goals, activation scope, brand placement, and success criteria before launch.

On-Site Tracking

Track activation execution, booth or table setup, host mentions delivered, QR flow setup, and visible placement moments during the event.

Post-Event Recap

Deliver a recap report or email with activation summary, photo/video proof, social screenshots where available, and available reach or engagement signals.

Next Step CTA

BUILD A CUSTOM PARTNERSHIP FOR VISION 2027

Tell us your goals. We will build a sponsor activation around your brand, audience, and budget.

START THE PARTNERSHIP CONVERSATION